Many Christians believe that making the gospel relevant for our times will attract people to the church. Trying to “meet people where they live” is just what Jesus did, so this should be a good approach. Yet, judging by the dwindling numbers of those attending church, there must be something wrong with the drive for relevance.
The flaw of the relevance approach is when they change the message to meet the needs of the day. This takes the focus off the truth of Jesus. His message is eternal, in that it always meets the needs of the day, no matter what day it is. We always need love, always need faith, and always need hope. This is what Jesus has to offer, and it’s always relevant.
What people need is not a customized message for the day, which will loose power as conditions change. It’s not relevance that’s needed, but truth.