Yesterday I wrote about the newest Catholic advertising campaign, “Catholics Come Home” (find it here). Since writing that post, I keep wondering why the church has selected Madison Avenue as their ad agency, instead of Jesus Christ.
In pursuit of an answer, I want to look at what the Catholic Church thinks is the root problem. As mentioned in the newspaper article I referred to in yesterday’s post, one of the key people behind the ad campaign said, “There is no doubt that the glitter and glamour of pop culture has distracted people from God and his church and family.” Okay, so dwindling attendance is the fault of our culture. Interesting.
I know of a non-denominational church that is growing, even in the midst of the “glitter and glamour of pop culture.” I’ve visited them, and there is no pretense, no traditions, no catechism that is larger than the bible itself. There is only the untarnished truth of Jesus Christ. From one Sunday to the next, the pastor preaches the pure gospel of Jesus Christ. And the people keep coming, and the empty chairs seem to be fewer and fewer each week. So much for the effects of culture.
The article also described one of the TV commercials that has people watching scenes from their past with “examples of their own poor or embarrassing behavior.” This sounded odd to me, so I went to the “Catholics Come Home” web site (find it here), where I found the video (click on the “Movie” TV ad and see for yourself). I was sadly astonished at the nature of the ad; the focus is on the flaws of the individual. The church is trying to put the blame on those who have drifted away.
Another commercial, called “Testimonials,” has people apologizing for having drifted away from the church. Again, the fault is apparently with them, not the church.
So, the church is blaming society and those individuals who are no longer sitting in the pews. Blaming others, that’s easy. That must be why they are going with the TV ads. Yet, this is nothing but a distraction, though perhaps non-intentional.
As I mentioned in yesterdays post, the root cause of their attendance problem is inside the Catholic Church, not outside. The TV commercials put the focus on the outside, on those who have left the church. Yet in doing so, the church is hiding from the real problem. Why? Why not make internal changes that would address the real issues? Because doing so would be to admit fault, and egos have a difficult time admitting fault (I speak from personal experience here).
It’s beginning to look to me like the Catholic Church is more motivated by full pews, than the spiritual well-being of those sitting in the pews. Someone once said something like, “We have found the enemy, and they are us.” The Catholic Church needs to find the humility to admit their faults. Blessed are the humble.
So why am I so critical toward the Catholic Church? After all, who am I to judge? But I care. I care about those who have been deceived by the doctrine of the Catholic Church. I know too many “wounded” former Catholics, and several of these have totally lost their faith.
I know that nothing is impossible with God, but it’s still hard for me to envision real change in the Catholic Church. There’s just too much baggage and history and “rules taught by men.” So for now, my prayers are more focused on the people, rather than the organization. May God help them all.
“Peace I leave with you; my peace I give you. I do not give to you as the world gives. Do not let your hearts be troubled and do not be afraid.” (John 14:27)